More Leads, Sales & Revenue from Google Ads

Specialist PPC management focused on lead quality, CPA, ROAS, sales and revenue across Search, Performance Max, Shopping and paid social.

No obligation. We’ll show you what we would improve.

The goal is not simply to manage PPC — it is to improve the business result

As ad spend grows, small weaknesses in measurement, campaign structure or bidding can become expensive. What matters is having someone who can consistently identify wasted spend, improve conversion quality and turn more of the budget into customers.

Which PPC setup fits your business?

option 1

Manage PPC in-house

Maximum control and minimal external cost — if your team has the time and specialist PPC expertise.

Full control - You set the priorities, budgets and pace of decision-making.

A steep expertise curve - Google Ads, Performance Max and measurement evolve quickly; weak signals or structure can quietly increase CPA.

A serious time commitment - Search terms, testing, feeds, tracking and optimisation require ongoing attention, not a one-off setup.

option 2

Work with a full-service agency

Convenient when you want one partner covering several marketing disciplines.

One partner across channels - Fewer suppliers and simpler coordination across your wider marketing activity.

PPC is one of many services - Attention is shared across PPC, SEO, creative, content and other services.

Depth of PPC expertise can vary - For complex accounts, it matters who makes the decisions and how closely they work with conversion and revenue data.

option 3

Hire an in-house PPC specialist

A strong model when your business needs a specialist embedded in the team every day.

Deep business knowledge - An in-house specialist works closely with your team and can develop a detailed understanding of the product, processes and priorities.

Higher fixed cost - Salary, taxes, training and tools create a fixed cost regardless of how much specialist work is needed.

Single-person dependency - Performance depends heavily on one person's experience, capacity and ability to challenge their own assumptions.

Specialist PPC agency

Google Ads & paid media managed by specialists

We focus on paid media, measurement and conversions. We identify wasted spend, improve the signals used by bidding algorithms and scale the campaigns that create real commercial value.

Review my account UI dots item

Boris Kuzmenyuk

Founder & Senior PPC Manager

"I judge PPC by the quality of the leads, sales and revenue it creates — not by how good the dashboard looks.

The job is to find where budget is being lost, fix the measurement and scale what genuinely works."

Your account stays with experienced PPC specialists — from strategy to optimisation

The people making the strategic decisions stay involved in the account. You know what is changing, why it is changing and how it is expected to improve CPA, ROAS, lead quality and revenue.

Experienced PPC specialists stay directly involved in strategy, measurement and key account decisions.

We optimise around CPA, ROAS, lead quality, sales and revenue — not isolated vanity metrics.

GA4, Google Tag Manager, Consent Mode and conversion tracking are treated as one measurement system for paid media.

We work across Search, Performance Max, Google Shopping, Microsoft Advertising and paid social.

You can see what we change, why we change it and what result each decision is intended to improve.

Our Google Ads expertise is supported by current platform certifications.

We do not automatically hand your account to junior specialists after the engagement begins.

What we improve to turn more ad spend into customers

We prioritise the parts of the account that can materially affect lead quality, CPA, ROAS, sales and revenue.

Wasted spend

We identify campaigns, search terms, audiences, placements and segments that consume budget without enough commercial return.

Conversion quality

We review GA4, Google Tag Manager and primary conversions so Smart Bidding and Performance Max learn from the right signals.

Campaign structure

We assess budgets, bidding, keywords, ads, feeds and campaign interaction to remove structural limits on performance.

Lead quality

We look beyond form fills and calls to the enquiries that have a realistic chance of becoming customers.

High-impact tests

We prioritise hypotheses that can materially improve the business result instead of filling the account with low-impact activity.

Scaling

We increase investment where the data supports it — not simply because an ad platform recommends a higher budget.

Start with a free PPC audit

We review the account, show you the biggest opportunities and give you a clear order of priorities. Then you decide whether working together makes sense.

step 01

We review the account and measurement

We analyse spend, Search, Performance Max, Shopping, campaign structure, conversions and measurement.

step 02

You get a prioritised action plan

We show where performance is being lost, what should be fixed first and which changes have the strongest business case.

step 03

We decide what happens next

If we see meaningful upside and a strong fit, we build the next-step plan. If not, you still leave with useful findings.

Free PPC audit

Google Ads, Performance Max, Shopping & Paid Social

One performance framework across channels: reliable measurement, controlled spend and optimisation around qualified leads, sales and revenue.

Google Ads

Facebook Ads

Google Shopping

Microsoft Advertising

LinkedIn Ads

Instagram Ads

Google Ads & PPC Case Studies: Leads, ROAS & Revenue

E-commerce

Google Ads for E-commerce: Scaling Across EU Markets

Challenge: High cost per purchase and unstable ROAS while scaling across multiple EU markets

We restructured campaigns, improved product feeds and refined Smart Bidding to stabilise ROAS while scaling across several EU markets.

ROAS Improvement 1.9x → 3.4x

CPA Reduction €24 → €14

Revenue Growth +380%

Automotive & E-commerce

Google Shopping & PPC for an Auto Parts Retailer

Challenge: Low conversion rate and poor campaign structure across multiple product categories

We rebuilt the account structure and redirected budget towards product categories and segments with stronger commercial performance.

Sales Increase €5,100 → €26k /mo

ROAS 1.2x → 4.8x

Revenue Growth +410%

Healthcare & Services

Google Ads for a Private Practice in Germany

Challenge: Expensive leads and low booking rate from Google Ads

We reviewed the funnel, targeting and landing pages to reduce CPL and increase the share of enquiries with genuine booking intent.

Cost per Lead €42 → €18

Monthly Leads 35 → 124

Lead Growth +254%

Logistics & B2B

B2B Google Ads for a European Logistics Company

Challenge: High cost per lead and low-quality B2B inquiries

We tightened commercial intent, filtered irrelevant traffic and focused budget on search demand more likely to produce qualified B2B enquiries.

Cost per Lead €95 → €38

Qualified Leads 12 → 41 /mo

Lead Growth +242%

PPC management matched to account complexity

The right level of management depends on campaign complexity, markets, budget, measurement and the pace of testing and scaling.

Starter

€450 / month

Setup and management of 1–2 campaigns (Search / Performance Max)
Keyword, search term and negative keyword management
Core GA4 & Google Tag Manager setup
PPC strategy aligned with business goals

For focused accounts with a simple campaign structure

Senior-led optimisation + monthly performance review

Discuss my account

🔥 MOST POPULAR

Growth

€450–1300 / month

Everything in Starter
3–5 campaigns (Search + Display / Shopping)
Remarketing and audience signals
Ongoing ad and hypothesis testing

For growing accounts across several campaign types

Weekly optimisation + regular performance review

Discuss my account

Business

€1300–2500 / month

Everything in Growth
Advanced Performance Max management
Full advertising account audit
Scaling and budget allocation strategy

For more complex accounts with active scaling

Multiple optimisation cycles per week + strategic recommendations

Discuss my account

Premium / Enterprise

from €2500 / month

Multi-channel paid media (Search + Display + Shopping + YouTube)
Dedicated senior PPC lead
End-to-end ROI / CPA / ROAS and conversion-quality analysis
Custom strategy for complex or multi-market accounts

For complex international paid media accounts

Continuous monitoring + regular strategic reviews

For businesses that measure PPC by leads, sales and revenue

E-commerce, lead generation, B2B and international advertising accounts.

Scale

We work with both focused growth accounts and complex multi-market PPC programmes.

Geography

We work with businesses in Ukraine and international markets, with a particular focus on Europe and English-speaking markets.

Partnership

We do our best work when advertising data can be connected with meaningful business outcomes rather than platform metrics alone.

Clients and projects we've worked with

See where your Google Ads can generate more qualified leads and revenue

Where budget is being spent without enough commercial return

Whether GA4, GTM and conversion tracking are giving Google the right signals

What is driving CPA, ROAS and lead quality

Which changes should come first — before you increase spend